Brandkarma

"Publicis Mojo's Australian Chief Creative Officer Craig Davis is out to help everyone make better brand choices and influence brand behavior for good”.

"My issue with Brandkarma is not what it's nobly trying to achieve, but simply this: 99.9% of consumers, the regular mums, dads and kids out there, couldn't care less about contributing to sites like Brandkarma. As usual, the committed - from genuinely interested to zealots on a mission - will dominate and sway the findings accordingly.
For instance, I reckon 90% of Australians don't have any problems with Nestle - but according to BK they obviously do."

At least someone is giving it a crack. It's a good start anyway. For a personal project it is actually a great start! Maybe if there was some incentive for any consumer to log their opinions on brands, rather than just them putting in their two cents for nothing in return other than to see what others think, too..

Definitely raised a few eyebrows on Campaign Brief!

http://www.brandkarma.com/

Cute little intro video as well!

Brand channel - it's time for brand school!

http://www.brandchannel.com/brand_speak.asp

I want to learnnnn!!!!!

Personal Branding by Gwen Bell

Stumbled upon this awesome site run by a chick called Gwen Bell, who blogs daily on branding, social media and creativity. There's heaps of interesting articles in there, she's a young hot head, a university lecturer on social media, a fantastic writer and an inspiring individual.

One thing that caught my eye on her site was a blog about Personal Branding..

Personal Branding Tutorial: Create the Stream of Your Dreams

There's also plenty of inspiring reads for all those entrepreneur-to-be's!

How to get what you want

...and more entrepreneurship

The top 50 'tweeple' to follow on twitter

50 of the most powerful and influential women in social media!

Love this girl! Bookmarking this one :)

More to come soon.

M. x

The New Pepsi Logo

A great representation of the new Pepsi logo!
Plucked from blow at life.


Also, the pinnacle of the entire universe?!.. have a read! hah!

Dear Mr President By Pepsi

Dear Mr. President..
You have something to say to the President of the United States? Then you can upload your video to Dear Mr. President, a 'seemingly nice' action coming from Pepsi and R/GA.

Consumers pushing content back to the advertiser
"What does this mean for online video? Well, it means that banner advertising has done what cable did when it went digital, it became a two-way communication avenue. Not only can content be pushed to viewers as it has been doing for years, but now it also allows the consumer, the viewers, to push content back. It allows for dynamic interaction and compilation of user-created content. It gives the people, the consumers, the viewers a voice. More than a voice, it gives them a potentially fully interactive medium with which to reach out to the advertisers. Imagine that, consumers reaching through the internet toward you, telling you what they want to see, hear, buy. Telling you what they like and don’t like and telling you who they are, where they are and what they’re thinking.
Isn’t that what technology is about? Enabling us to do what we couldn’t before, to go beyond what we ever hoped and to connect us all like never before? Sure it might not seem like much but it’s a step forward. It’s a potential way for advertisers to better understand their consumers, to better target their advertising and to better spend that all-important marketing budget."

Apple.. My favourite brand

I remember reading about this back when I was 15. I was always in love with the Apple Ipod ads, and used to make my own versions - haha! The tagline was something like.. "Life is random.. and so is Michelle!"
I'll see if I can find them.. They'd be funny to laugh at now :P

LIFE IS RANDOM: (2003)
Apple Computers unveiled their new portable music player called the iPod Shuffle. Those who wish to remain in control of the order in which their music is played will not be able to stand the device, as it can only play music in the order by which it was added to the player or in shuffle mode. This gave the ad campaign the slick slogan of "Life is Random." The word Random, a harmless enough word, has crept into the popular vocabulary as an all-purpose word, often used to describe things that are not random or are simply strange. It has become overused and clichéd, taking the place of several fine adjectives that work equally as well, if not better, by themselves.

Other versions of this ad:
- skateboards
- rollerskates
- breakdancing
- skipping