Wednesday, March 16, 2011

Spotted Billboard



Spotted in Glebe, Sydney.
billboardspotter.com

Bannerblog

My Bannerblog of the day - Make it better

Monday, March 14, 2011

AdSchool Foundation course

Things to remember from Advertising Foundation:

"The memorable never emerged from a formula" - Bill Bernbach

"What's new today is old tomorrow"

"In Communications, familiarity breeds apathy" - Bill Bernbach

So what's different these days? "The media landscape has seen more change in the past five years than in the previous thirty-five years. The pace of change will continue, driven by the new technology and new media, which allows the consumer to access media at a time of their choosing. No longer is there ‘below the line’ advertising and ‘above the line’ advertising. There is no line –the advertiser must choose from myriad communication channels." - Harold Mitchell, AO, CEO Mitchell & Partners

Creative - scribble 100 ideas on the back of beer coasters

Airport roullette:

BUY MAD MEN ON DVD!! (currently bidding on ebay - can't wait!)

It's been a while...!!

WOW. Great to be back in the game! After so long of being away from Adland, I'm back.. At The Communications Council as the AdSchool Account Coordinator.. primarily for Sydney but also administrating Melbourne, Brisbane, Adelaide and Perth. Could things really get any better? I don’t think so.. I’m loving it! I’ve met heaps of amazing people, get to go to tons of ad events, and basically do what I love (AdSchool of course!).

Did I mention how much I loved Sydney?

Too much!



More to post soon..

M. x