Things to remember from Advertising Foundation:
"The memorable never emerged from a formula" - Bill Bernbach
"What's new today is old tomorrow"
"In Communications, familiarity breeds apathy" - Bill Bernbach
So what's different these days? "The media landscape has seen more change in the past five years than in the previous thirty-five years. The pace of change will continue, driven by the new technology and new media, which allows the consumer to access media at a time of their choosing. No longer is there ‘below the line’ advertising and ‘above the line’ advertising. There is no line –the advertiser must choose from myriad communication channels." - Harold Mitchell, AO, CEO Mitchell & Partners
Creative - scribble 100 ideas on the back of beer coasters
Airport roullette:
BUY MAD MEN ON DVD!! (currently bidding on ebay - can't wait!)
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