Dear blog,
For your 4th birthday, I'm sending you to Tumblr!!!
Yayyy! x
11 years ago
Wednesday, May 25, 2011
Tuesday, May 24, 2011
Escape machine - Surprise
Escape Machines - Surprise from The Cool Hunter on Vimeo.
"DDB Paris created this simple, fun “Escape Machine” experience for the French travel company Voyages SNCF.
Menacing, glowing black cubes wait till someone goes close enough. Then the cube asks where the person would like to travel. Pushing the red button produces a crazy celebration, complete with gigantic walking kisses, and provides the wishers large, customized mock tickets to their destination. Watching the faces of the onlookers is just as much fun as the experience itself!"
This is awesome. Made me smile :)
M. x
Thursday, May 19, 2011
Glossy Awards. Hilarious
Loved this ad for the new awards program, titled The Glossy Awards! (magazine)
Click for larger. Cracked me up!
Wednesday, May 18, 2011
Tuesday, May 17, 2011
Your Facebook memories.. in a book!
When I 'graduate' from facebook.. (I can't see that happening any time soon!) I want one of these. It's kinda like a Facebook year book, don't you think? Love the cheesy memory music! Reminds me of every other South Park episode where they discuss what they have learnt from the events of the day. Hahaha..
Lollies for grown ups
Haha.. I love these! Done by DDB NZ. I think they're fairly old now but hey, I've been away for a while! :) I have a fair amount of catching up to do.
Monday, May 16, 2011
Wowzers
Just read up on my stat counter for this blog.. Had a loooot of traffic on here yesterday! Almost a record high. I don't know how or why.. but I like it! (I suspect most of it was through twitter. Yep, I'm tweeting again. Picked up from where I left off)
So now I'm even more excited to get cracking on my blog. Expect some awesome posting! :)
M. x
Sunday, May 15, 2011
Digital Marketing workshop
WOW! I'm loving AdSchool! I got to sit in on the Digital Marketing workshop with Heather Albrecht last Friday. She was such a fantastic lecturer, the workshop was so insightful and inspiring. I came out of it feeling so energised! I couldn’t wait to get cracking on my blog again. And now I finally have some more things to add to my brain-bank. Some memorable points:
Participation Branding - "What we lose in control, we gain in brand engagement"
Matching luggage - through the line integration. Big idea = media neutral.
Viral is not a brief, it's a bonus.
It’s a commitment, not a campaign.
The three C's - Content, Community, Conversation.
Bought + Owned = Earned (media).
Facebook marketing – use to measure demographics!
FAIL FORWARD!
Prequel ads (ninemsn etc)
Before selector = 25% abandon website
with selector = 10% abandon website
Facebook plugins/social plugins - iframes
Comment/like on page without leaving site
Community Managers - not marketers/ad agency. New jobs opening up - Journalists?
Three things I'm going to do differently:
Create more online participation - ask more questions, get feedback
Try to get advertising/bought media, send to (hopefully new) website, and facebook/twitter
Get video marketing material
Get onto podcasts!
Netvibes homepage – personalised content on demand.
Social influencers – dance party video! Have to find this!
Sunday, May 1, 2011
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